Tessitura Software to Perform For Leading North American Theatre Companies

Stratford Festival and Shakespeare Theatre Added To Growing Tessitura Licensee List

STRATFORD (CANADA), WASHINGTON DC - July 10, 2002 -- The recent addition of two major theatre Companies to the rapidly growing Tessitura licensee base of symphonies, performing arts centers, operas and ballets highlights the industry leading position of Tessitura Software. The Stratford Festival is the largest classical repertory theatre in North America and the first Tessitura licensee outside of the United States. The Shakespeare Theatre is the first U.S. producing theatre company licensee. Tessitura is a proven enterprise-wide software management system selected by numerous North American arts organizations including the Boston Symphony Orchestra, Metropolitan Opera, The Kennedy Center, Lyric Opera of Chicago, City Center, San Francisco Symphony, Seattle Opera, Houston Ballet and the Santa Fe Opera.

Jack Rubin, business and marketing director for Tessitura, commented, "The Stratford Festival and Shakespeare Theatre are great organizations who put on large numbers of performances each season. They desired advanced software capabilities for ticketing, fundraising and customer service. We are very pleased to have them in our Tessitura Network. Our technology is current; all functional areas of the software have been proven for multiple seasons; and the user interfaces are clean and intuitive. Our diverse user base highlights the fact that Tessitura is suitable for any size and type of arts organization that values their constituents and desires completely integrated software functionality."

Tessitura, originally developed by The Metropolitan Opera for its own use, was implemented in 1998 and replaced multiple separate systems that handled ticketing functions, fund raising, marketing, customer care and performance reporting. Smeeta Sharon, who is responsible for Business Operations at The Metropolitan Opera indicated, "Tessitura was designed by arts users for arts users. The primary system objective was to provide complete constituent management and excellent customer service using a seamlessly integrated platform for box office, fundraising and marketing purposes."

Mr. Rubin added, "These new licensees, like many others in the arts community, were attracted by both the power of our software and the simplicity of our business approach. The Tessitura business model involves a perpetual site license with a one-time license fee. Tessitura enables web sales and all other transactions to take place without any transaction fees due from licensees to Tessitura or any other 3rd party. A strong support team is in place to handle needs of Tessitura users."

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